Johnny Hopkins Southampton Solent University, UK

Johnny Hopkins is a Senior Lecturer in Music & Media Industries at Solent University and a PR director. The focus of his PhD (Cultural Studies at University of Sussex) is national identity, nationalism, and the uses of the Union Jack in pop music. He has published research on: Elvis Presley; William Eggleston; The Who, Swinging London and the rebranding of post-colonial Britain; Velvet Underground (with Martin James). Other research interests include: John and Alice Coltrane; music photography; representation of Native Americans in popular music; popular music and the fight for Native American civil rights. With over 30 years music industry experience as a PR, live promoter and DJ he was Head of Press at Creation Records and has worked with Oasis, Sinead O’Connor, Kasabian, Lee ‘Scratch’ Perry, Graham Coxon, Billy Childish, Adrian Sherwood, Primal Scream, and The Jesus & Mary Chain.