Focus Groups
Theory and Practice
- David W. Stewart - Loyola Marymount University, USA
- Prem N. Shamdasani - National University of Singapore, Singapore
Applied Social Research Methods
The focus on globalized, cross-cultural influences was particularly useful.
an excellent text for anyone engaged in research by this method. a through introduction and helpful guide to the processes involved.
Not sufficient practical focus for our students
well-written book, and fully justifies the theme. could also address other group dynamics.
Excelent book. The actions sugested are strongly supported and give students the essential guidelines to design and implement focus groups sessions
A nice text for postgraduate students delving into qualitative research using focus groups. Provides guidelines on international use of focus groups and was great to see virtual groups included.
This book is good as supplemental textbook for those who study research methodology, and would like to extend the knowledge or specialize in qualitative research technique. Focus group is the most often using technique to investigate and understand the respondent's psychology. This book give a very clear detail of how to set-up, and implement the focus group project. It's also identify the role of each player. Analyzing the focus group data is the most difficult part for this technique, however, this book describe it clearly. I recommend this book for all qualitative professional.
For those PhD students who are interested in focus groups as methods for studying leadership, this book will be recommended.
A logically structured book with plenty of helpful hints and tips on effectively planning and conducting focus groups.
