Management Decision-Making, Big Data and Analytics
- Simone Gressel - The Hague University of Applied Sciences, Netherlands.
- David J. Pauleen - Massey University, New Zealand
- Nazim Taskin - Massey University, New Zealand, Bogazici University, Management Information Systems Department, Istanbul, Turkey
Information Management (General) | Strategic Management & Business Policy (General)
The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including:
• Big data
• Analytics
• Managing emerging technologies and decision-making
• Managing the ethics, security, privacy and legal aspects of data-driven decision-making
The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles.
Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
Supplements
Lecturer resources
- PowerPoint Slides
- Instructors Manual
Student resources
- SAGE Journal Articles
- Weblinks
a useful resource on Management modules and for sessions on Decision Making.
The book's detailed synthesis of theory and practical applications in using big data in decision-making. Also, the application of big data in business decision-making and the introductory knowledge level in exposing students unfamiliar with data analytics to the world of decision-making using big data.
Content, structure and supporting PowerPoints are excellent for an introductory undergraduate course.
