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Strategic Marketing Management
Fourth Edition
- Syed Akhter - Marquette University, USA
- Barney Pacheco - The University of the West Indies at St Augustine, Trinidad and Tobago
Other Titles in:
Marketing Strategy & Theory
Marketing Strategy & Theory
January 2020 | 286 pages | SAGE Publications, Inc
The fourth edition of Strategic Marketing Management helps your students understand why strategies are developed, how strategies should be developed, what type of strategies are appropriate for different market conditions, and how strategies achieve a sustainable competitive advantage. The authors explain how beliefs and knowledge about markets shape the development of strategies and how to become effective and ethical decision makers.
Ch 1: Strategy: Concepts, Developments, and Practices
Ch 2: Marketing Strategy and Marketing Plan
Ch 3: Consumer Analysis
Ch 4: Competitive Analysis
Ch 5: Environmental Analysis
Ch 6: Internal Situation Analysis
Ch 7: Segmenting, Targeting, and Positioning Strategies
Ch 8: Marketing Mix Strategies
Ch 9: Marketing Strategies for New, Growth, and Mature Markets
Ch 10: Local, Regional, and Global Marketing Management
Ch 11: Digital Marketing Strategy
Ch 12: Strategic Marketing Management and Ethics