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Transforming Qualitative Information
Thematic Analysis and Code Development
- Richard E. Boyatzis - Case Western Reserve University, USA
Other Titles in:
Qualitative Research (General)
Qualitative Research (General)
May 1998 | 200 pages | SAGE Publications, Inc
Thematic analysis - a process for encoding qualitative information - can be thought of as a bridge between the languages of qualitative and quantitative research. This book helps students and researchers understand thematic analysis as a process that is a part of many qualitative methods, and provides clear guidance about learning to develop techniques to apply to research. The book shows how one can sense themes - the first step in analyzing information - as well as how to develop codes through the use of numerous examples from different research settings.
The Search for the Codable Moment
A Way of Seeing
Developing Themes and Codes
Deciding on Units of Analysis and Units of Coding as Issues of Sampling
Developing Themes and a Code Using the Inductive Method
An Example Using Life Stories
Developing Themes Using the Theory-Driven and Prior-Research-Driven Method and Then Applying the Code
An Example Using a Critical Incident Interview
Scoring, Scaling and Clustering Themes
Reliability Is Consistency of Judgment
Don't Go Breaking My Heart
Challenges in Using Thematic Analysis
This book is a really excellent book and I will be recommending it as essential.
Marketing Communication Dept, Emerson College
July 21, 2021