Focus Groups

Theory and Practice

For those PhD students who are interested in focus groups as methods for studying leadership, this book will be recommended.

This is a very good resource for postgraduate students and researchers considering the use of Focus Groups.

A logically structured book with plenty of helpful hints and tips on effectively planning and conducting focus groups.

This book is good as supplemental textbook for those who study research methodology, and would like to extend the knowledge or specialize in qualitative research technique. Focus group is the most often using technique to investigate and understand the respondent's psychology. This book give a very clear detail of how to set-up, and implement the focus group project. It's also identify the role of each player. Analyzing the focus group data is the most difficult part for this technique, however, this book describe it clearly. I recommend this book for all qualitative professional.

I was considering adopting this title, but given the lack of interest in conducting focus groups among the students enrolled in my Communication Research Methods course in SP14, I have decided to put it on the list of recommended books. I might consider adopting it in the near future.

Useful for novice as well as expereinced researchers.

this gives good guidance in setting up and selecting focus groups and subjects to discuss.

This was useful for own doctoral support and helped support dissertation students

Excelent book. The actions sugested are strongly supported and give students the essential guidelines to design and implement focus groups sessions

Not sufficient practical focus for our students