Sensory Marketing
An Introduction
- Bertil Hultén - Linneaus University, Sweden
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Experiential marketing is essential for all brands - especially hospitality brands. The 5 senses are in overdrive within hospitality experiences, therefore, this book is essential for our courses.
The book is not relevant to my course; also it is very repetitive
Not adopted since it couldn't be align with the syllabus.
Strong text on how Marketing is moving to engage all the senses.
Some interesting insights and examples for marketing students that want to understand more about how the senses influence consumer decision-making.
Some interesting insights and examples for marketing students that want to understand more about how the senses influence consumer decision-making.
Strong text on how Marketing is moving to engage all the senses.
The book is not relevant to my course; also it is very repetitive
Not adopted since it couldn't be align with the syllabus.
Experiential marketing is essential for all brands - especially hospitality brands. The 5 senses are in overdrive within hospitality experiences, therefore, this book is essential for our courses.
