Focus Group Methodology
Principle and Practice
- Pranee Liamputtong - VinUniversity, Vietnam
Focus Group Research
Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research.
Like her previous book, Researching the Vulnerable, Liamputtong's latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as women, men, older people, children and ethnic groups - and anybody who is engaging in cross-cultural research.
Illustrated with case studies and examples throughout, this is a perfect introduction to focus group methods for students and new researchers alike.
'This lucidly written book will appeal to readers ranging from undergraduate students to seasoned academics in the field of social science research. Liamputtong has succinctly provided valuable insights into conducting focus group discussions, not merely as a means of quick data collection but rather as an instrument that can create knowledge for social transformation. In essence, focus group discussions bear consonance with the subtle aims of social science to generate collective consciousness and deepen the understanding of structural contexts of oppression and social change'
This is a very useful book for research students and researchers introducing them to focus groups as a research method. It clearly outlines the main issues of researching with this method and makes the information accessible by simply concluding each chapter and suggesting tutorial activities to help deepen understanding. It is recommended reading for anyone who is interested in using this method which is growing in popularity.
I particularly liked the chapters on virtual focus groups and focus group methodology in cross cultural research as these are particularly relevant to our students.Overall the book has a good balance of theoretical underpinnings and a practical approach to focus group research for those students embarking on this research approach.
Excellent resource for any student / researcher who is considering using focus groups as a means of data collection. Comprehensive and easy to understand. Definitely will add it to our reading list for Qualitative Research Methods.
I thought this was a great introductory text for students considering focus group method for their dissertations.
A good book offering tutorial exercises so that even the most novice of focus group researchers can become more advanced and familiar with this methodology.
Excellent book for any student who wants to use focus groups to collect data.
This text provides detailed instructions on focus group methodology. It is easy to read and maintains the reader's interest. Of particular use for my students was the information on running virtual focus groups.
This book should be on the shelves for every postgradaute student, academic and professional. This book is eminently addresses the underlying issues in focus group methodology.
Wilson Ozuem, PhD
A well thought out approach to the subject matter. I found the concepts and application to practice mirrored each other well. I would recomend to collegues.
