Laura Wilson Office for National Statistics, UK

Laura is a Principal Social Researcher and the Data Collection lead for the UK Government Data Quality Hub (DQHub). Although based at the Office for National Statistics (ONS), the remit of her role extends to improving the quality of all data across government.

Laura is an expert qualitative researcher with over a decade’s industry experience in designing and developing official government surveys. Prior to working in DQHub, Laura led a Research and Design Team in ONS which was responsible for the transformation of its Social Surveys. There she pioneered and embedded a respondent centred approach to survey development which transformed the respondent user experience.

Laura has a passion for ensuring data are collected accurately at source, and for bringing respondent needs to forefront of survey design.