Understand how social media has changed politics in SAGE Reference's Encyclopedia of Social Media and Politics
Los Angeles - Political messages, throughout history, were delivered to the masses by an elite few through “the power of the press” in newspapers, and later through broadcast media. Then social media exploded onto the scene and everything changed. Suddenly, it’s possible for anyone to share political viewpoints, and with enough friends or followers, swing public opinion. The new, authoritative and comprehensive Encyclopedia of Social Media and Politics from SAGE Reference explores how the rise of social media is now altering politics around the world.