Launching Successful Ventures
Small Business/Entrepreneurship
–W. Don Stull, Texas Tech University
The majority of new businesses don’t survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.
Supplements
Password-protected Instructor Resources include the following:
- Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
- Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
- Teaching Notes includes sample answers to the end-of-chapter entrepreneurial exercises.
“Finally a textbook about entrepreneurship written by those who have actually done it rather than just studied it.”
“This is a practical hands-on approach that is worth considering for your course–concise and full of meaningful exercises and examples.”
“This book is a great resource for potential entrepreneurs and a good foundation for those brave enough to strike out on their own.”
“Launching Successful Ventures is a decent resource for an introductory or mid-level course. It has the potential to be an excellent resource alongside writing a business plan. It also offers a detailed breakdown of the most vital concepts comprising entrepreneurship.”
“This book is well written with concepts that would engage students’ intellect in the Launching New Venture class.”
“Practical with meaningful learning activities.”
“This text attempts to offer the new entrepreneur a guide for success and focuses a good deal of attention on the analytical skills that many new entrepreneurs lack.”
“This text is tuned for the high-growth venture founder who has a preconceived business concept.”
“An excellent tool for entrepreneurship classes.”
“A great text for non-business majors, students without prior business knowledge, or nascent entrepreneurs to quickly gain an understanding of the process of entrepreneurship and access to some tools to quickly get them working on building their business.”
