Marketing Simulation for Principles of Marketing for a Digital Age

The award-winning textbook Principles of Marketing for a Digital Age gives your students a solid foundation to understand Marketing in the digital age. Now, your students can also learn through experience with the Hubro Marketing Simulation for POMDA.​ 

Your students take on the roles of Marketing Managers of their own virtual company, giving them an arena to develop their understanding of marketing. ​They face challenges like relevant ethical dilemmas, utilising the Marketing Mix, making marketing plans and analysis, and write marketing materials, answer quizzes, and more.  

Request a demonstration or free trial to discover how the simulation can support your teaching of the text and boost your student's learning experience.
 

REQUEST YOUR DEMONSTRATION

For more information, free trials and pricing, contact your local Sage representative.
 

What are the advantages of using the simulation alongside the book in your teaching? 

• Encourages active learning, student participation and engagement  
• Streamlined use of theory and application – book content is seamlessly woven into a teacher and student friendly visual interface, to encourage a different learning style 
• All students are given the same opportunity to use the book, creating a level playing field in terms of learning outcomes  
• Includes seamless instructor support from the Hubro team 
• Involves minimal training  - you can start straight away student-friendly 
• Offers automated assessment based on ready-made assignments  

"One of our students mentioned to me in a telephone call that it 'was the most fun she had doing as assessment - EVER!'" - Dr. Heather Davis, Marcus Oldham University
 

About Hubro Education Find out more about Hubro and the award winning Marketing simulation from Hubro Simulations, on which this simulation is based.   About Hubro About the original Marketing Simulation

About Principles of Marketing for a Digital Age Winner of the Textbook and Academic Authors Association (TAA) 2021 Most Promising New Textbook Award​, Principles of Marketing for a Digital Age introduces the essential concepts and tools for marketing in a digital age, from understanding markets, consumers, and value to explaining the marketing mix and illustrating the roles of analytics, brand, and customer experience today.​  Find out more and get your inspection copy Discover more from Tracy L. Tuten “A key marketing textbook for students, academics and practitioners.... bursting with theoretical and practical insights.”  Dr Christopher Pich​, Senior Lecturer in Marketing, Nottingham Trent University​