Share
Mass Communication
Living in a Media World
Eighth Edition
- Ralph E. Hanson - University of Nebraska at Kearney, USA
October 2020 | 488 pages | SAGE Publications, Inc
The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media.
This title is accompanied by a complete teaching and learning package.
This title is accompanied by a complete teaching and learning package.
Preface
Acknowledgments
About the Author
PART I. INTRODUCTION TO THE MEDIA
Chapter 1. Living in a Media World: An Introduction to Mass Communication
Chapter 2. Mass Communication Effects: How Society and Media Interact
Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail
PART II. LEGACY MEDIA
Chapter 4. Books: The Birth of the Mass Media
Chapter 5. The News Business: Reflection of a Democratic Society
Chapter 6. Audio: Music and Talk Across Media
Chapter 7. Movies: Mass Producing Entertainment
Chapter 8. Television and Video: Broadcast and Beyond
PART III. DIGITAL AND GLOBAL MEDIA
Chapter 9. Online and Mobile Media
Chapter 10. Social Media and Video Games: Becoming Part of the Story
Chapter 11. Global Media: Communication Around the World
PART IV. STRATEGIC COMMUNICATION
Chapter 12. Advertising: Selling a Message
Chapter 13. Public Relations: Interactions, Relationships, and the News
PART V. REGULATION AND CONTROL OF THE MEDIA
Chapter 14. Media Law: Free Speech and Fairness
Chapter 15. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Glossary
Notes
Index
Supplements
Instructor Resource Site
You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
edge.sagepub.com/hanson8e
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle
The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
- Test banks
- Editable chapter-specific PowerPoint® slides
- Sample course syllabi
- Lecture notes
- All tables and figures from the textbook
You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
Instructor Resource Site
edge.sagepub.com/hanson8e
The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards that strengthen understanding of key terms and concepts, as well as learning objectives that reinforce the most important material.
edge.sagepub.com/hanson8e
The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards that strengthen understanding of key terms and concepts, as well as learning objectives that reinforce the most important material.