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Business Research
A Guide to Planning, Conducting, and Reporting Your Study
First Edition
August 2018 | 432 pages | SAGE Publications, Inc
A concise, simplified approach to the research process in business and management, guiding students step-by-step through their research project, from exploring questions and problems, to designing the research, and lastly, writing the results.
Chapters include a design matrix and three sets of questions by research objective to help identify the designs that are appropriate for a project and why. There are also seven road marker activities –exploring, planning, creating, conducting, collecting, analyzing, and writing – directing students from one milestone to the next.
Key features include:
- Statistical Decision Trees enabling students to bypass the typical statistics chapters and select the appropriate analysis based on prior learning
- Global narrative highlighting a wide spectrum of business research challenges.
- An APA style how-to guide with over 26 exhibits that includes writing examples using permissions for articles and a 2016 thesis.
- Qualitative research and mixed designs.
- Real world case studies blending business research within the context of successful organizations.
The book is supported by online resources for instructors and students, including: PowerPoint slides, an instructor’s manual, author selected videos, cases and data sets from SAGE SRM.
Suitable for Business and management students undertaking a research project or research paper.
List of Exhibits
Preface
Acknowledgments
About the Author
Chapter 1. From the Research Jitters to Employers’ Most-Wanted Skills
Chapter 2. Self-Defense Tools for Research: Preparation, Reasoning, and Terminology
Chapter 3. The Process Road Map: Exploring and Planning
Chapter 4. The Process Road Map: Creating and Conducting
Chapter 5. The Process Road Map: Collecting, Analyzing, and Writing
Chapter 6. Nonexperimental Quantitative Designs
Chapter 7. Qualitative Designs and Mixed Designs
Chapter 8. Experimental Designs
Chapter 9. Writing the Report
Appendices
Glossary
References
Index
Supplements
Instructor Resources Site
SAGE edge for Instructors, supports your teaching by making it easy to integrate quality content and create a rich learning environment for students.
- Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
- Sample course syllabi for semester and quarter courses provide suggested models for structuring your courses.
- Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
- EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included.
- Multimedia content includes original SAGE videos that appeal to students with different learning styles.
- Lecture notes summarize key concepts by chapter to help you prepare for lectures and class discussions.
- Course cartridge for easy LMS integration is included.
- Author selected video, cases and data sets from SAGE Business Research
Student Companion Site
SAGE edge for Students provides a personalized approach to help students accomplish their coursework goals in an easy-to-use learning environment.
- Mobile-friendly eFlashcards strengthen understanding of key terms and concepts.
- Mobile-friendly practice quizzes allow for independent assessment by students of their mastery of course material.
- Chapter summaries with learning objectives reinforce the most important material.
- Interactive exercises and meaningful Web links facilitate student use of Internet resources, further exploration of topics, and responses to critical thinking questions.
- EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included.
Sample Materials & Chapters
2. Self-Defense Tools for Research: Preparation, Reasoning, and Terminology