Savvy Decision Making
An Administrator's Guide to Using Focus Groups in Schools
Focus groups of parents, students, community members, or teachers can be an effective means of gaining support for school decisions, for modifying programmes, and for conducting research. Yet most administrators don't have a clue about designing and running an effective focus group, much less how to ensure they're gathering valid and reliable information.
Drawing on focus group methodology, this book uses educational examples, guidelines, and step-by-step guidance to help administrators utilize this powerful qualitative research tool.
"Because of its comprehensive scope, this guidebook can be a single tool for designing and implementing focus groups in schools."
"This is truly an amazing resource for anyone using – or thinking of using – focus groups for any sort of decision making in educational organizations...a blueprint for success."