Share
Qualitative Media Analysis
Second Edition
- David L. Altheide - Arizona State University, USA
- Christopher J. Schneider - Brandon University, Manitoba, Canada, University of British Columbia, Canada
Navigate the wealth of media documents available to qualitative researchers today with this simple guide.
June 2013 | 168 pages | SAGE Publications, Inc
In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Author David L. Altheide shows the reader how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. He looks at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.
Chapter 1. Plugged in Research
Chapter 2. Ethnographic Content Analysis
Chapter 3. Process of Qualitative Document Analysis
Chapter 4. Newspapers, Magazines, and Electronic Documents
Chapter 5. Electronic Reality I
Chapter 6. Electronic Reality II
Chapter 7. Tracking Discourse
Chapter 8. Field Notes and Other Data
This is an excellent and highly accessible text. I have included it as a recommended text on my undergraduate course. But, I have had several students purchase the book for use with in their third year dissertation research. This method of qualitative inquiry seems to be increasingly attractive to students and I anticipate students utilising this extent with increasing frequency in coming years. I would consider it an essential text for students using this methodology.
Social Sciences and Humanities, Bradford University
June 5, 2013
