Dyana Wing So Erasmus School of History, Culture and Communication (ESHCC), Erasmus University Rotterdam

Dyana is focused on a range of brand strategy work, such as institutional brand strategy, brand voice and personality, reputation campaigns, organizational architectures, and messaging frameworks. She’s passionate about translating client challenges into category-defining creative work that is enmeshed in culture. Some of Dyana's clients, past and present, include the Ultimate Fighting Championship, Stanford University, the University of Texas McCombs School of Business, Temple Health Systems, GitLab, The Chan Zuckerberg Initiative, A1 Padel, and the Barcelona Metropolitan Think Tank. Dyana earned her BA from the University of Pennsylvania, where she later worked as an Admissions Director, and has masters degrees from the University of Glasgow, University of Barcelona, and Erasmus University of Rotterdam, where she formerly taught business case writing.