Saikat Banerjee Indian Institute of Foreign Trade, Kolkata, India
Dr. Saikat Banerjee is Professor at Indian Institute of Foreign Trade (IIFT-Deemed University under Ministry of Commerce & Industry, GOI).
He has contributed research papers and articles in well-known journals like Journal of Business Research, Journal of Brand Management, Journal of Product & Brand Management, Marketing Intelligence & Planning, Asia Pacific Journal of Marketing & Logistics, Place Branding and Public Diplomacy, European Business Review, International Review on Public and Nonprofit Marketing, Journal of Political Marketing, Asian Journal of Political Science, Journal of Food Products Marketing, Health Marketing Quarterly, Journal of Research in Marketing and Entrepreneurship, Cross Cultural Management-An International Journal, Journal of Medical Marketing, International Journal of Pharmaceutical and Health Care Marketing, International Journal of E-Health and Medical Communications, Journal of Asia Entrepreneurship and Sustainability, The Marketing Review, Journal of Asia Business Studies, International Journal of Commerce and Management, South Asian Journal of Management. He also published cases with Ivey Publishing and SAGE Business Cases. His areas of interest are Brand Management and Consumer Behavior. (ORCID ID: 0000-0001-8883-0903)
