On Media Violence
- W. James Potter - University of California, Santa Barbara, USA
Other Titles in:
Mass Communication (General)
Mass Communication (General)
October 1999 | 312 pages | SAGE Publications, Inc
This definitive examination of this important social topic asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers?
Divided into four parts, the book covers: a review of research on media violence; re-conceptions of exisiting theories of media violence; addresses the need to rethink the methodological tools used to assess media violence; and introduces the concept of Lineation Theory, a perspective for thinking about media violence and a new theoretical approach explaining it.
Overview and Introduction
PART ONE: REVIEWING
Theories of Media Violence
Effects of Exposure to Media Violence
Violent Content on Television
PART TWO: RECONCEPTUALIZING
Violence
Schema and Context
Levels of Analysis
Development
Effects
Risk
The Industry's Perspective
PART THREE: RETHINKING METHODOLOGY
Effects Methodologies and Methods
Content Analysis of Media Violence
PART FOUR: LINEATION THEORY
Axioms and Dictionary
Propositions