Researching the Public Opinion Environment
Theories and Methods
Communication Research Methods | Political Communication | Research Methods & Evaluation (General)
This book is absolutely amazing. It has everything one needs for both conducting research on public opinion, and teaching research methods. I am particularly thrilled with the media research section because I have lots of students conducting research on media framing, and I have no doubts they will be thrilled for having this book.
I am particularly interested in Delphi Technique and Q Methodology. I had read a review that suggested this book might be more about these topics than it turned out to be. One problem with these methods is the lack of academic critique they have received. I was hoping to find a text that would discuss how such social science methods are developed and critiqued (theory rather than mere practice thereof), which would serve as useful background for students using or developing "responsive" or "on-the-ground" methods themselves. Unfortunately this wasn't the book (no fault of the author!).
