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Consumer Culture
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Consumer Culture
History, Theory and Politics



April 2007 | 248 pages | SAGE Publications Ltd
"A thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the second generation of textbooks on cultures of consumption."
- Alan Warde, University of Manchester

"The multi-disciplinary nature of the book provides new and revealing insights, and Sassatelli conveys brilliantly the heterogeneity and ambivalent nature of consumer identities, consumer practices and consumer cultures... Newcomers to consumer culture will find this an invaluable primer and introducton to the major concepts and ideas, while those familiar with the field will find Sassatelli's sharp analysis and discussion both refreshing and inspiring."
- James Skinner, Journal of Sociology

"This is a model of what a text book ought to be. Over the past decade the original debates about consumption have been overlaid by a vast amount of detailed research, and it seems unimaginable that a single text couuld do justice to all of these. To do so would involve as much a commitment to depth as to breadth. I was quite astonished at how well Sassatelli succeeds in balancing the two... Ultimately, it's the book that I would trust to help people digest what we now have discovered about consumption and start from a much more mature and reflective foundation to consider what more we might yet do."
- Daniel Miller, Material World

Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. While rooted in sociology, Sassatelli draws on the traditions of history, anthropology, geography and economics to provide:

  • a history of the rise of consumer culture around the world
  • a richly illustrated analysis of theory from neo-classical economics, to critical theory, to theories of practice and ritual de-commoditization
  • a compelling discussion of the politics underlying our consumption practices.

An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.

 
THE RISE OF CONSUMER CULTURE
 
Chapter 1: Capitalism and the Consumer Revolution
Consumption, Production and Exchange

 
The Genesis of Consumer Capitalism

 
From Courts to Cities, from Luxuries to Fashion

 
 
Chapter 2: The Cultural Production of Economic Value
Commodity Flows, Knowledge Flows

 
The Invention of the Consumer and the cultural trajectories of good

 
Consumer Society as Historical Type

 
 
THEORIES OF CONSUMER AGENCY
 
Chapter 3: Utility and Social Competition
The Sovereign Consumer

 
The Limits of Economic Rationality

 
Fashion, Style and Conspicuous Consumption

 
Beyond Emulation

 
 
Chapter 4: Needs, Manipulation and Simulation
From Commodity Fetishism to Critical Theory

 
Nature, Authenticity and Resistance

 
Post-Modern Pessimism

 
Social Relations and Consumption

 
 
Chapter 5: Taste, Identity and Practices
Taste and Distinction

 
Cultural Classification and Identity

 
Appropriating Commodities

 
Ambivalence and Practice

 
 
THE POLITICS OF CONSUMPTION
 
Chapter 6: Representation and Consumerism
The Anti-Consumerist Rhetoric and the Apology of Consumption

 
Advertising Cultures and their Languages

 
The Functions and Meanings of Ads

 
Ideology, Social Differences and Consumerism

 
 
Chapter 7: Commodities and Consumers
Commoditization and De-commoditization

 
Goods, Values and the Boundaries of Commoditization

 
The Normalization of Consumption

 
 
Chapter 8: Contexts of Consumption
Leisure, Commercial Institutions and Public Places

 
The Home, the Commercialization of Feelings and Cultural Consumption

 
Local Consumption in Mcdonaldized settings

 
Alternative Consumption and Social Movements

 

Thorough coverage of the field overall. Good reference to secondary literature

Mr Eric Lybeck
Department of Sociology & Philosophy, Exeter University
December 8, 2015

An informative and thoughtful approach to consumer culture

Dr Juliette MacDonald
CVCS, Edinburgh College of Art
July 20, 2010

Provides a compelling overview of the genesis of modern consumer society in its cultural facetts. Comprehensive and well suitable for undergraduate students without prior knowledge of the field.

Mr Daniel Fischer
Institute for Environmental & Sustainability Communication (INFU), Leuphana Universität Lüneburg
November 15, 2009

Sample Materials & Chapters

Introduction PDF

Chapter One PDF


For instructors

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Paperback
ISBN: 9781412911818
£52.99

Hardcover
ISBN: 9781412911801
£163.00

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