Understanding Ethnic Media
Producers, Consumers, and Societies
Understanding Ethnic Media approaches the ethnic media from the consumers' point of view AND the producers' vantage point, as changes that occur in the ethnic community affect the media, and vice versa. This accessible textbook strives to bridge the gap between the consumer and the production-centered research as it examines the relationships (a) between the ethnic media available in particular markets and (b) between the ethnic and mainstream media.
A good, wide-ranging and well-written text suitable for later undergraduates and postgrads. Rather too focused on the US and Canada with its examples in places, however, and doesn't really discuss the differences between what is provided by different media types (eg ethnic radio and TV content vs newspaper or online). No text is perfect!
I chose several chapters from this book for a readings packet because they addressed topics that I was unable to find in other textbooks. This is a very good overview of ethnic media and works well as a companion to Sage's text entitled Understanding Community Media.
Useful for very specific topics, e.g. if focussing on specific cultural group one can find useful additional information about media usage within a certain cultural group
It’s the first book I found which covers the whole range of aspects of ethnic media and going in depth for aspects of media consumtion and production contextualizing the sector in society and the broader media landscape. For teaching the book is absolutely helpful as the authors offers a wide range of questions and tasks for students to work on. Examplens of ethnic media are shown from very different regions and also with a broad historical scope - that opens the possibility to enter the issue from very different perspectives and starting with practical cases.
I ordered the book for our library at Klagenfurt University and will use it with my lecture on "community media – diversity and social change".
I live and work in South Korea. I would like to see more in the book about migrant workers in Asia and other parts of the world who form online communities that serve their needs for local news that affects their lives. The book's principal treatment of online media is as an extension of media that exist in print or broadcast.
It is a well-written and researched book. It demonstrated the importance of ethnic media in the contemporary global landscape. My students love it.
Excellent for using with international students on community media and social enterprise modules
