Youth and Media
New Media and Communication Technology | Popular Culture (General) | Sociology of Culture
Exploring key issues in politics, technology, celebrity, advertising, gender and globalization, Andy Ruddock offers a fascinating introduction to how media define the identities and social imaginations of young people. The result is a systematic guide to how the notion of media influence 'works' when daily life compels young people to act out their relationships through media content and technologies.
Complete with helpful chapter guides, summaries and lively case studies drawn from a truly global context, Youth and Media is an engaging and accessible introduction to how the media shape our lives. This book is ideal for students of media studies, communication studies and sociology.
A great source for insight into the media influence on the youth - providing an honest yet realistic view of just how much of an impact the media has on todays society.
It will give students more understanding into youth culture and social media.
A very insigtful analysis of social media and its relationship to contemporary youth, the books draws from international examples across the globe. It is partly driven by social policy consents and theoretical application.
Since the students' project has youth as target/users, the book has been very important not only to the understanding of youth culture and media role on it, as well media effects theory.
In this book Andy Ruddock gives a historical overview of youth and media, from sporting events to changes in the political landscape. While young people have historically embraced media culture, the youth of today are more than just consumers; they are collaborators. This book provides an accurate portrayal of the influence of modern media on the youth of today. The writing style grabs attention with the historical context within which the phenomenon has evolved. The author navigates the reader through the historical context, theoretical models and various case studies to illustrate his viewpoint. The result is a fascinating account of the impact of modern media on today's youth. Well recommended although not central to our syllabus.
Pertinent for the course. Adopted as a recommended book.
Although a well written and engaging text, large portions of the text are not directly applicable to students on the degree programme. Thank you.
The book is accessible and critical. Students in sociology, cultural studies and media studies will find it useful.
This is a really useful text for introducing students to the key concepts assoicated with the media and socio-cultural issues.
