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Social Marketing
Six Volume Set
Edited by:
Series:
SAGE Library in Marketing
SAGE Library in Marketing
January 2013 | 2 408 pages | SAGE Publications Ltd
The theory and practice of social marketing has steadily been gaining significance following its conception over four decades ago, and has since been adopted by an ever expanding group of practitioners, academics, researchers and policymakers in governments around the world. A key feature underlined in this work is how social marketing stands apart from other approaches to health promotion and disease prevention, environmental sustainability, safety and injury prevention and other topics, by searching for population level impacts that can be achieved by:
" Using marketing techniques such as audience segmentation
" Implementing product and service development
" Realigning incentives and removing barriers to behaviour change
" Increasing opportunities to practice healthier and more socially beneficial behaviours
" Creating communication strategies to promote, encourage and support positive behaviour changes that ultimately benefit society as a whole.
Bringing together seminal texts from diverse sources, this six-volume set - framed by a newly written introductory chapter - seeks to organize the field of social marketing, highlight its global scope and contributions, and present its current growth and dynamism.
Volume One: Social marketing: Conceptual frameworks and common ground
Volume Two: Social marketing in the developed world
Volume Three: Social marketing in developing countries - Part One
Volume Four: Social marketing in developing countries - Part Two
Volume Five: Applications of Social Marketing for Sustainable Behavior and Environmental Protection
Volume Six: Social marketing: Deepening and expanding the impact
VOLUME ONE: SOCIAL MARKETING: CONCEPTUAL FRAMEWORKS AND COMMON GROUND
Philip Harvey
The Pioneers
Philip Kotler and Gerald Zaltman
Social Marketing
Gerald Zaltman and Ilan Vertinsky
Health Service Marketing
Karen Fox and Philip Kotler
The Marketing of Social Causes
Paul Bloom and William Novelli
Problems and Challenges in Social Marketing
Richard Manoff
Cultural and Structural Impediments to Social Marketing
R. Craig Lefebvre and June Flora
Social Marketing and Public Health Intervention
Glen Murray and Ronald Douglas
Social Marketing in the Alcohol Policy Arena
R. Craig Lefebvre
Strategies to Maintain and Institutionalize Successful Programs
Diana Chapman Walsh et al
Social Marketing for Public Health
David Buchanan, Sasiragha Reddy and Zafar Hossain
Social Marketing
G.B. Hastings and A.J. Haywood
Social Marketing
Sharyn Sutton, George Balch and R. Craig Lefebvre
Strategic Questions for Consumer-Based Health Communications
Nicholas O'Shaughnessy
Social Propaganda and Social Marketing
Michael Slater, Kathleen Kelly and Ruth Edwards
Integrating Social Marketing, Community Readiness and Media Advocacy in Community-Based Prevention Efforts
Alan Andreasen
Marketing Social Marketing in the Social Change Marketplace
George Brenkert
Ethical Challenges of Social Marketing
Gerald Hastings
Relational Paradigms in Social Marketing
Edward Maibach, Lorien Abroms and Mark Marosits
Communication and Marketing as Tools to Cultivate the Public's Health
Carol Bryant et al
Community-Based Prevention Marketing
Cornelia Pechmann et al
Navigating the Central Tensions in Research on At-Risk Consumers
Guide to Community Preventive Services
Health Communication and Social Marketing
VOLUME TWO: SOCIAL MARKETING IN THE DEVELOPED WORLD
PART ONE: FAMILY PLANNING AND HIV PREVENTION
Adel El-ansary and Oscar Kramer
Social Marketing
James Dearing et al
Social Marketing and Diffusion-Based Strategies for Communicating with Unique Populations
Ross Conner et al
The Solaar HIV Prevention Program for Gay and Bisexual Latino Men
PART TWO: CHRONIC DISEASE PREVENTION
Edward Roccella and Graham Ward
The National High Blood Pressure Education Program
R. Craig Lefebvre
Characteristics of Participants in Community Health Promotion Programs
R. Craig Lefebvre et al
Use of Database Marketing and Consumer-Based Health Communication in Message Design
Robert Donovan, Garry Egger and Mark Francas
TARPARE
Andrew Milat, Tom Carroll and Jennifer Taylor
Culturally and Linguistically Diverse Population Health Social Marketing Campaigns in Australia
Sharyn Sutton and Elizabeth Thompson
An In-Depth Interview Study of Health-Care Policy Professionals and Their Research Needs
W. Douglas Evans et al
Branding Behavior
Matthew Farrelly et al
The Influence of the National Truth Campaign on Smoking Initiation
Douglas Evans et al
Prevention Effects of an Anti-Tobacco Brand on Adolescent Smoking Initiation
Marian Huhman et al
Evaluation of a National Physical Activity Intervention for Children
Simani Price et al
Exploring the Influence of the VERB ™ Brand Using a Brand Equity Framework
R. Craig Lefebvre, Carol Olander and Elyse Levine
The Impact of Multiple Channel Delivery of Nutrition Messages on Student Knowledge, Motivation and Behavior
Robert Michielutte et al
Development of a Community Cancer Education Program
T. Zdrojewski et al
Effects of Social Intervention on Detection and Efficacy of Treatment for Arterial Hypertension
PART THREE: OTHER HEALTH TOPICS
R.J. Lowry et al
Increasing Breastfeeding and Reducing Smoking in Pregnancy
Steve James and Heather Skinner
The Shoreline Project for Street Drinkers
Robert Donovan et al
Implementing Mental-Health Promotion
Manuel Mah, Yat Cho Tam and Sameer Deshpande
Social Marketing Analysis of Two Years of Hand Hygiene Promotion
PART FOUR: INJURY PREVENTION AND OCCUPATIONAL HEALTH
Joan Flocks et al
Implementing a Community-Based Social Marketing Project to Improve Agricultural Worker Health
Elaine Cullen, Lori Matthews and Theodore Teske
Use of Occupational Ethnography and Social Marketing Strategies to Develop a Safety Awareness Campaign for Coal Miners
Julie Sorensen et al
The Social Marketing of Safety Behaviors
PART FIVE: OTHER ISSUES FOR SOCIAL MARKETING
Ross Gordon et al
The Effectiveness of Social Marketing Interventions for Health Improvement
Rachael Murray et al
Improving Access to Smoking Cessation Services for Disadvantaged Groups
Guy Faulkner et al
Re-Launching a National Social Marketing Campaign
Robert McDermott et al
Impact of the California Project LEAN School Board Member Social Marketing Campaign
R. Craig Lefebvre
Partnerships for Social Marketing Programs
Garth Martin et al
A Social Marketing Model for Disseminating Research-Based Treatments to Addictions Treatment Providers
Jeff Luck et al
A Social Marketing Approach to Implementing Evidence-Based Practice in VHA QUERI
Jeff French
The Nature, Development and Contribution of Social Marketing to Public Health Practice since 2004 in England
VOLUME THREE: SOCIAL MARKETING APPLICATIONS IN DELEVEOPING COUNTRIES
Ruby Roy Dholakia and Nihilesh Dholakia
Social Marketing and Development
PART ONE: FAMILY PLANNING AND HIV/AIDS
T.R.L. Black
Community-Based Distribution
John Davies and Terrence Louis
Measuring the Effectiveness of Contraceptive Marketing Programs
Ricardo Vernon, Gabriel Ojeda and Marcia Townsend
Contraceptive Social Marketing and Community-Based Distribution Systems in Columbia
Jere Behrman
The Simple Analytics of Contraceptive Social Marketing
Nayyer Samad, Sonny Nwankwo and Ayantunji Gbadamosi
Branding in Contraceptive Social Marketing
Neil Price
The Performance of Social Marketing in Reaching the Poor and Impossible in AIDS Control Programs
Andrea Plautz and Dominique Meekers
Evaluation of the Reach and Impact of the 100% Jeune Youth Social Marketing Program in Cameroon
Zunyou Wu
Evaluation of a Needle Social Marketing Strategy to Control HIV among Injecting Drug Users in China
Dominique Meekers and Stephen Rahaim
The Importance of Socioeconomic Context for Social Marketing Models for Improving Reproductive Health
Kara Hanson, Lilani Kumaranayake and Ian Thomas
Ends versus Means
Rob Stephenson et al
Reproductive Health in Today's World
PART TWO: ORAL REHYDRATION THERAPY AND NUTRITION
Karen Fox
Social Marketing of Oral Rehydration Therapy and Contraceptives in Egypt
P.R. Kenya et al
Oral Rehydration Therapy and Social Marketing in Rural Kenya
Sethson Kassegne, Megan Kays and Jerome Nzohabonayo
Evaluation of a Social Marketing Intervention Promoting Oral Rehydration Salts in Burundi
S. de Pee et al
Impact of a Social Marketing Campaign Promoting Dark-Green Leafy Vegetables and Eggs in Central Java, Indonesia
Byron Crape et al
Positive Impact of a Weekly Iron-Folic Acid Supplement Delivered with Social Marketing to Cambodian Women
Xinying Sun et al
Social Marketing Improved the Consumption of Iron-Fortified Soy Sauce among Women in China
VOLUME FOUR: SOCIAL MARKETING IN DEVELOPING COUNTRIES - PART TWO
PART THREE: MALARIA CONTROL
Joanna Armstrong Schellenberg et al
Effect of Large-Scale Social Marketing of Insecticide-Treated Nets on Child Survival in Rural Tanzania
Mark Rowland et al
DEET Mosquito Repellent Sold through Social Marketing Provides Personal Protection against Malaria in an Area of All-Night Mosquito-Biting and Partial Coverage of Insecticide-Treated Nets
Rose Nathan Masanja et al
Mosquito Nets and the Poor
Don Mathanga et al
Reduction of Childhood Malaria by Social Marketing of Insecticide-Treated Nets
C.A. Maxwell et al
Comparison of Coverage with Insecticide-Treated Nets in a Tanzanian Town and Villages Where Nets and Insecticide Are Either Marketed or Provided Free of Charge
Sohail Agha et al
The Impact of a Hybrid Social Marketing Intervention on Inequities in Access, Ownership and Use of Insecticide-Treated Nets
Shunmay Yeung et al
Access to Artemisinin Combination Therapy for Malaria in Remote Areas of Cambodia
Manuela De Allegri et al
Comparative Cost Analysis of Insecticide-Treated Net Delivery Strategies
Sandra Alba et al
Improvements in Access to Malaria Treatment in Tanzania Following Community, Retail Sector and Health Facility Interventions
PART FOUR: WATER-BOURNE DISEASES AND SANITATION
W.R. Brieger, J. Ramakrishna and J.D. Adeniyi
Community Involvement in Social Marketing
B.A. Hoque et al
Sustainability of a Water, Sanitation and Hygiene Education Project in Rural Bangladesh
M.C. Freeman et al
Increasing Equity of Access to Point-of-Use Water Treatment Products through Social Marketing and Entrepreneurship
Marion Jenkins and Beth Scott
Behavioral Indicators of Household Decision-Making and Demand for Sanitation and Potential Gains from Social Marketing in Ghana
Pavani Kalluri Ram et al
Bringing Safe Water to Remote Populations
PART FIVE: OTHER APPLICATIONS
Victor Matsudo et al
Promotion of Physical Activity in a Developing Country
Maria Toledo Romani et al
Achieving Sustainability of Community-Based Dengue Control in Santiago de Cuba
Knut Lönnroth et al
Social Franchising of T.B. Care through Private G.P.s in Myanmar
VOLUME FIVE: APPLICATIONS OF SOCIAL MARKETING FOR SUSTAINABLE BEHAVIOUR AND ENVIRONMENTAL PROTECTION
Edward Maibach
Social Marketing for the Environment
Doug McKenzie-Mohr
Promoting Sustainable Behavior
L.J. Shrum et al
Recycling as a Marketing Problem
Kent Granzin and Jeneen Olsen
Characterizing Participants in Activities Protecting the Environment
Tracey Haldeman and Jeanine Warisse Turner
Implementing a Community-Based Social Marketing Program to Increase Recycling
Wouter Poortinga et al
Household Preferences for Energy-Saving Measures
Veronica Sharp, Sara Giorgi and David Wilson
Delivery and Impact of Household Waste Prevention Intervention Campaigns (at the Local Level)
Po-Hsin Lai et al
Integrating Social Marketing into Sustainable Resource Management at Padre Island National Seashore
Susana Alves et al
Preferences of Older People for Environmental Attributes of Local Parks
C.B. Tyson, S.H. Broderick and L.B. Snyder
A Social Marketing Approach to Landowner Education
Tiffany Jonick et al
What's the Catch? Reducing Consumption of Contaminated Fish among Anglers
Cynthia Bates
Use of Social Marketing Concepts to Evaluate Ocean Sustainability Campaigns
Suzie Boss
The Cultural Touch
John Altman and Ed Petkus,Jr.
Toward a Stakeholder-Based Policy Process
Paul Stern
Information, Incentives and Pro-Environmental Consumer Behaviors
Edward Maibach et al
Communication and Marketing as Climate Change-Intervention Assets
VOLUME SIX: SOCIAL MARKETING: DEEPENING AND EXPANDING THE IMPACT
Sue Peattie and Ken Peattie
Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory
Rob Donovan
Social Marketing's Myth-Understandings
Alicia Glenane-Antoniads et al
Extending the Vision of Social Marketing through Social Capital Theory
Gerard Hastings and Michael Saren
The Critical Contribution of Social Marketing
Stephen Vargo and Robert Lusch
Evolving to a New Dominant Logic for Marketing
R. Craig Lefebvre
The New Technology
Tim Brown and Jocelyn Wyatt
Design Thinking for Social Innovation
Zoë Slote Morris and Peter John Clarkson
Does Social Marketing Provide a Framework for Changing Health-Care Practice?
Debra Scammon et al
Transforming Consumer Health
Edward Shiu, Louise Hassan and Gianfranco Walsh
De-Marketing Tobacco through Governmental Policies
Marianne Bertrand, Sendhil Mullainathan and Eldar Shafir
Behavioral Economics and Marketing in Aid of Decision-Making among the Poor
Gwendolyn Quinn et al
'Thinking Like a Marketer'
Ken Peattie and Sue Peattie
Social Marketing
Annamaria Lusardi, Punam Anand Keller and Adam Keller
New Ways to Make People Save
Deirdre Guion, Debra Scammon and Aberdeen Leila Borders
Weathering the Storm
Dominic Montagu
Franchising of Health Services in Low-Income Countries
Steven Chapman et al
Condom Social Marketing in Sub-Saharan Africa and the Total Market Approach
Sohail Agha, Mai Do and Françoise Armand
When Donor Support Ends
R. Craig Lefebvre
An Integrative Model for Social Marketing
Glenn Melnick
From Family Planning to HIV/AIDS Prevention to Poverty Alleviation
"This collection is a superb reference source for anyone involved in promoting better health, education, environments, and communities to start their search for great ideas and guidance."
Philip Kotler
Kellogg School of Management, Northwestern University
"I'm pleased to see this very useful collection assembled and especially pleased that one volume of it is devoted exclusively to social marketing in developing countries. Family planning social marketing is especially important in developing areas and this collection will help spread the word about that important development."
Phil Harvey
DKT International