Entrepreneurship
The Practice and Mindset
- Heidi M. Neck - Babson College, USA
- Christopher P. Neck - Arizona State University, USA
- Emma L. Murray
Entrepreneurship: The Practice and Mindset emphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, the updated Third Edition aids in the development of the entrepreneurial skillset and toolset that can be applied to startups as well as organizations of all kinds.
Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teach them crucial life skills.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
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LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle
The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
- Test banks
- Editable chapter-specific PowerPoint® slides
- Sample course syllabi
- Lecture notes
- All tables and figures from the textbook
You can still access the online resources for this title via the password-protected Instructor Resource Site.
"A very good primer on business startups in the twenty first century. The book is practice oriented, well-written and includes a good overview of the key areas of importance for the budding entrepreneur."
"I really like the chapter on design thinking; IT TEACHES STUDENTS HOW TO THINK (outside the box), to identify an idea and develop it."
"It SPEAKS FRANKLY ABOUT SUBJECTS in a personal manner that most other textbooks don’t address—like worry and fear."
"I think [the coverage of learning from failure] is a welcome change! Students learn so much by hearing strategies of overcoming 'what went wrong' and how to do it right the next time. I COMMEND THE AUTHORS for taking this approach and am glad that they included this vital part of the entrepreneurial process."
"I think this book is STRONG, LEADING EDGE VIEW of modern entrepreneurship. The three chapters I reviewed did a wonderful job of presenting the entrepreneurial mindset, design thinking, and failing forward."
"I think the greatest strength of the book is that it is CLEAR YET INSIGHTFUL. It felt easy to read, while providing deep and important knowledge about entrepreneurship."
"Neck takes research and translates it into practical examples. This is a textbook that entrepreneurs will read. Essentially, I see this as the NEW PERFECT ENTREPRENEURSHIP TEXT."
"A book on entrepreneurship that is updated, current and relevant to the boomers, gen X, gen Y and the Millennials. It is a playbook, not a dry textbook. Readers can change their lives, perspectives and business models with this work."
"Only book that is updated and current, reflecting new developments in society in the era of internet/social media."
"Professors (and students) serious about entrepreneurship as a practice will choose this text."
Sample Materials & Chapters
Chapter 1. PRACTICING ENTREPRENEURSHIP
Chapter 2. ACTIVATING AN ENTREPRENEURIAL MINDSET
