Social Research Methods
Qualitative and Quantitative Approaches
- H. Russell Bernard - Arizona State University, USA
This book explains and demonstrates to students when to use and how to apply the quantitative and qualitative techniques that they'll need to do their own social research. Using actual examples from psychology, sociology, anthropology, health and education, the book provides readers with both a conceptual understanding of each technique as well as showing them how to use the technique.
“The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students’ favorite thing to discuss in class.”
“Bernard does an excellent job of not only showing how to practice research, but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research.”
“The book includes a thorough presentation of quantitative and qualitative methods, including formulas and statistics for quantitative methods. Bernard is one of very few methods authors who includes and explains statistical methods, not just the methods used. Moreover, the book is very comprehensive and uses lots of examples to explain the material in depth.”
“The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other texts that I’m aware of, and the organization is superb. The text contains strong descriptions of positivist versus humanistic traditions and splits in social research. It also includes great detail on how to successfully operationalize research variables. The discussion on theory as a “mechanism” and how to choose problems is easily understood and effective. Moreover, the author’s emphasis on making personal interest a high priority in choosing a research topic is critical and primary.”
'There is considerable detail on the history and philosophical foundations of social and behavioural research, ranging from the ‘what’ to the ‘how-to’ of social research.
To make sure the message of each chapter is clearly communicated [Bernard] employs a wealth of examples and reading lists. He also provides the reader with a description of key concepts employed in each chapter.'
Very good book.
Covers all aspects of research in great detail. Using for level 3, 4 & 5
Great sourcebook for social research methods
An excellent resource in every respect, covering all the areas required for students to have a detailed understanding of both qualitative and quantitative social research.
The text is easy to understand, and is in a logical and clear format; making it an ideal resource for all levels of study, from level three and upwards.
For A Levels, it is perfect for understanding the strengths and limitations of research methodologies, as well as providing students the an understanding of designing their own research project.
A highly recommended resource, with all the information needed for a detailed understanding of all aspects of social research.
Excellent book . Students will benefit for further in depth knowledge on quantitative and qualitative methods
the book gives a clear explanation to research practice and also explains philosophies that underpin any research strategy