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Research Paradigms, Television, and Social Behaviour

Edited by:

Joy Keiko Asamen - Pepperdine University, USA
Gordon L. Berry - University of California, Los Angeles, USA

Other Titles in:
Mass Communication (General)

November 1997 | 440 pages | SAGE Publications, Inc

Description
Contents

This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.

Gordon L Berry

Research Paradigms, Television and Social Behavior

The Complexities of Studying a Complex Medium

George Comstock

Television Research

Past Problems and Present Issues

PART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION

Edward L Palmer

Major Paradigms and Issues in Television Research

Field of Dreams, World of Realities

L Monique Ward and Patricia M Greenfield

Designing Experiments on Television and Social Behavior

Developmental Perspectives

Tannis M MacBeth

Quasi Experimental Research on Television and Behavior

Natural and Field Experiments

Richard L Allen

Class, Communication and the Black Self

A Theory Outline

PART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION

James A Anderson

Qualitative Approaches to the Study of the Media

Theory and Methods of Hermeneutic Empiricism

Thomas R Lindlof and Timothy P Meyer

Taking the Interpretive Turn

Qualitative Research of Television and Other Electronic Media

PART THREE: THE INTEGRATION OF QUANTITATIVE AND QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION

Carolyn A Stroman and Kenneth E Jones

The Analysis of Television Content

Kevin A Clark

Intersection of Instructional Television and Computer Assisted Instruction

Implications for Research Paradigms

Jerome L Singer and Dorothy G Singer

Barney and Friends as Entertainment and Education

Evaluating the Quality and Effectiveness of a Television Series for Preschool Children

John P Murray

Studying Television Violence

A Research Agenda for the 21st Century

EPILOGUE

Joy Keiko Asamen

Research Paradigms, Television and Social Behavior

A Scientist's Contribution to Initiating Social Change

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