The Beginnings of Communication Study in America
A Personal Memoir
Other Titles in:
Mass Communication (General)
Mass Communication (General)
April 1997 | 218 pages | SAGE Publications, Inc
Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland.
This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.
Editor's Foreword
PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA
Wilbur Schramm
The Forefathers of Our Forefathers
Harold D Lasswell
Paul F Lazarsfeld
Kurt Lewin
Carl I Hovland
The Heritage They Left Us
PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA
Steven H Chaffee and Everett M Rogers
Wilbur Schramm
Institutionalization of Advanced Communication Study in American Universities