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Focus Groups
Theory and Practice
Third Edition
- David W. Stewart - Loyola Marymount University, USA
- Prem N. Shamdasani - National University of Singapore, Singapore
Volume:
20
Series:
Applied Social Research Methods
Applied Social Research Methods
April 2014 | 224 pages | SAGE Publications, Inc
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.
1. Introduction: Focus Group History, Theory, and Practice
2. Group Dynamics and Focus Group Research
3. Focus Groups and the Research Toolbox
4. Recruiting Focus Group Participants and Designing the Interview Guide
5. The Focus Group Moderator
6. Conducting the Focus Group
7. Analyzing Focus Group Data
8. Focus Groups in Practice
9. Virtual Focus Groups and Other Group Methods
10. Conclusion
I was considering adopting this title, but given the lack of interest in conducting focus groups among the students enrolled in my Communication Research Methods course in SP14, I have decided to put it on the list of recommended books. I might consider adopting it in the near future.
Communications Media Dept, Fitchburg State University
July 10, 2014
Useful and practice-oriented book.
CAPP, Instituto Superior de Ciências Sociais e Políticas
July 9, 2014
this gives good guidance in setting up and selecting focus groups and subjects to discuss.
Work Ready People, hit
July 2, 2014
Useful for novice as well as expereinced researchers.
Faculty of Health and Wellbeing, Sheffield Hallam University
May 21, 2014
Very good.
Useful when completing a research project module.
Sport, Myerscough College
May 9, 2014
