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Brings Marketing into the 21st century. Very good text to emphasise the works of the established theory.

Mr Ollie Brook

This is the most up-to-date marketing textbook available. Its focus is to make students future-ready for careers in marketing. Includes interviews with faculty from Stanford, Wharton, Rutgers, UNC and more plus marketing executives in leading industries. This is a breakthrough book to help marketing students and professionals succeed. The reaction from students using this text in Fall 2020 has been outstanding.

Professor Mark Burgess

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