P. K. Kannan University of Maryland, USA
P. K. Kannan is Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland where he teaches graduate courses in marketing analytics and digital marketing. His research papers have been published in Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Harvard Business Review, and Communications of the ACM. His research has won numerous awards including the INFORMS Society of Marketing Science (ISMS) Practice Prize Award, INFORMS John Little Best Paper Award, and AMA/MSI Paul Root Award.
He has consulted for firms in different verticals spanning hospitality, online content publishers, consumer durables and analytics consultancy, mainly in the areas of online pricing, attribution, and mobile app engagement. He earned a PhD in Management from Purdue University.
