Doing Business Research
A Guide to Theory and Practice
Research Methods for Business & Management
`Entertaining and authoritative without being patronising' - Professor Chris Hackley, Royal Holloway, University of London
`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University
`This book will fill a vital gap for post graduate research' - Professor Rod Brodie,
University of Auckland Business School
For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.
Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:
- essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology
- a pragmatic guide to why things are important and how they are important
- a huge range of things to consider that the reader can use to develop their research project further
- a resource book, providing extensive suggested reading to help the researcher do their research.
`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University
`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University
The textbook is well written with excellent discussions on the scientific and the interpretive approaches to conducting research. Business students often stumble when asked about their methodological framework. This text should definitely help!
Still reviewing texts
Ideal for both undergraduate and postgraduate students. It provides an overview of the research methods. Am sure this text book will find an essential place on every desk, study room of students, lectures and all those students who wish to delve deeper into Business research methods.
Incorporated at MBA (Research Methods) module
The distributor in Korea could not get this book. Therefore, I had to adopt another text.
Students really disliked the style of writing in this text. Chapters do not stand alone very well. Both too much information and detail in some parts and not enough in other areas.
The book is recommended for our students of business research methods course.
A useful guide to help students through the fog of business research.
