You are in: Asia
Change location

You are here

Book > Textbooks > Quantitative/Statistical Research (General)
Models for Innovation Diffusion
Share
Share

Models for Innovation Diffusion

Volume: 48
August 1985 | 88 pages | SAGE Publications, Inc
Download flyer
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
 
Basic Concepts
 
The Fundamental Diffusion Model
 
Flexible Diffusion Models
 
Extensions and Refinements
 
Illustrative Applications
 
Status and Outlook

For instructors

Please contact your Academic Consultant to check inspection copy availability for your course.

Select a Purchasing Option

SAGE Research Methods Promotion

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

With SAGE Research Methods, researchers can explore their chosen method across the depth and breadth of content, expanding or refining their search as needed; read online, print, or email full-text content; utilize suggested related methods and links to related authors from SAGE Research Methods' robust library and unique features; and even share their own collections of content through Methods Lists. SAGE Research Methods contains content from over 720 books, dictionaries, encyclopedias, and handbooks, the entire “Little Green Book,” and "Little Blue Book” series, two Major Works collating a selection of journal articles, and specially commissioned videos.

Find out more