Journal of Macromarketing
The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:
- How markets and marketing systems operate
- Classical and nontraditional examinations of the role of marketing in socio-economic development
- The origins, growth, and development of marketing history as an activity and marketing thought
- The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
- Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life
Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.
This journal is a member of the Committee on Publication Ethics (COPE).
The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
| M. Joseph Sirgy | Virginia Tech, USA |
| Wided Batat | University of Lyon, France |
| Karim Ben Slimane | ISC Paris, France |
| Ahmet Ekici | Bilkent University, Turkey |
| Alexandra Ganglmair-Wooliscroft | Massey University, New Zealand |
| Wencke Gwozdz | University of Giessen, Germany |
| Michaela Haase | Freie Universität Berlin, Germany |
| Michael S.W. Lee | University of Auckland, New Zealand |
| Pierre McDonagh | University of Bath, UK |
| Sussie Morrish | University of Canterbury, New Zealand |
| Alexander Nill | University of Nevada, USA |
| Teresa Pavia | University of Utah, USA |
| Don R. Rahtz | College of William & Mary, USA |
| Anthony Samuel | Cardiff University, UK |
| Clifford J. Shultz, II | Loyola University Chicago, USA |
| Julie Stanton | The Pennsylvania State University-Media, USA |
| Forrest Watson | Dickinson University, USA |
| Dave Webb | University of Western Australia, Australia |
| Terrence H. Witkowski | California State University, Long Beach, USA |
| Ben Wooliscroft | Auckland University of Technology, New Zealand |
| Byunghee Yu | Duksung Women’s University |
| Stacey Baker | Creighton University, USA |
| Andrés Barrios | Universidad De Los Andes, Colombia |
| Karim Ben Slimane | ISC Paris, France |
| Stefanie Beninger | Nyrenrode Business School, Netherlands |
| Raymond Benton, Jr. | Loyola University Chicago, USA |
| Chris Blocker | Colorado State University, USA |
| Alan Bradshaw | Royal Holloway University of London, UK |
| Jack Cadeaux | University of New South Wales, Australia |
| Sylvain Charlebois | Delhousie University, Canada |
| Marius Claudy | University College Dublin, Ireland |
| Christine Domegan | National University of Ireland - Galway, Ireland |
| Ahmet Ekici | Bilkent University, Turkey |
| Tina Facca-Miess | John Carroll University, USA |
| Alexandra Ganglmair-Wooliscroft | Massey University, New Zealand |
| Stephanie Oneto | University of Wyoming, USA |
| James W. Gentry | University of Nebraska, Lincoln, USA |
| Wencke Gwozdz | University of Giessen, Germany |
| Michaela Haase | Freie Universität Berlin, Germany |
| Wendy Hein | University of London, UK |
| Sabrina Helm | University of Arizona, USA |
| Ronald P. Hill | American University, USA |
| Shelby D. Hunt | Texas Tech University, USA |
| Anne-Marie Kennedy | University of Canterbury, New Zealand |
| Finola Kerrigan | University of Birmingham, UK |
| Olga Kravets | Royal Holloway, University of London, UK |
| Mikko Laamanen | EMLYON Business School, France |
| Eugene Laczniak | Marquette University, USA |
| Marilyn Liebrenz-Himes | George Washington University, USA |
| Helge Löbler | Universität Leipzig, Germany |
| Nguyen Thi Tuyet Mai | National Economics University, Vietnam |
| Pierre McDonagh | University of Bath, UK |
| Alexander Nill | University of Nevada Las Vegas, USA |
| Teresa Pavia | University of Utah, USA |
| Mark Peterson | University of Wyoming, USA |
| Pia Polsa | Hanken School of Economics, Finland |
| Josephine Previte | University of Queensland, Australia |
| Andrea Prothero | University College Dublin, Ireland |
| Don R. Rahtz | College of William & Mary, USA |
| William Redmond | Indiana State University, USA |
| Alexander Reppel | Royal Holloway, University of London, UK |
| Terri Rittenburg | University of Wyoming, USA |
| Anthony Samuel | Cardiff University, UK |
| Nicholas Santos | Creighton University, USA |
| Clifford J. Shultz, II | Loyola University Chicago, USA |
| Anne Veeck | University of Western Michigan, USA |
| Forrest Watson | Dickinson University, USA |
| Dave Webb | University of Western Australia, Australia |
| William Wilkie | University of Notre Dame, USA |
| Terrence H. Witkowski | California State University, Long Beach, USA |
| Ben Wooliscroft | Auckland University of Technology, New Zealand |
| Byunghee Yu | Duksung Women’s University |
| Detlev Zwick | York University, Canada |
| Stacey M. Baker | Creighton University, USA |
| Ingrid Becker | University of St. Gallen, Switzerland |
| Stefanie Beninger | Nyrenrode Business School, Netherlands |
| Raymond Benton, Jr. | Loyola University Chicago, USA |
| Józef Berács | Corvinus University of Budapest, Hungary |
| Chris Blocker | Colorado State University, USA |
| Steven M. Burgess | University of Cape Town, South Africa |
| Timothy Burkink | University of Nebraska, USA |
| Mario Campana | University of London, Goldsmiths, UK |
| Sylvain Charlebois | Delhousie University, Canada |
| Andreas Chatzidakis | Royal Holloway, University of London, UK |
| Charlene Dadzie | University of South Alabama, USA |
| Aron Darmody | Carleton University , Canada |
| Beatriz DeQuero-Navarro | Independent Researcher |
| Susan Dobscha | Bentley College, USA |
| Christine Domegan | National University of Ireland - Galway, Ireland |
| Jenna Drenton | Loyola University Chicago, USA |
| Claudia Dumitrescu | Central Washington University, USA |
| Giana Eckhardt | King’s College London, UK |
| Karin M. Ekström | University of Borås, Sweden |
| Tina Facca-Miess | John Carroll University, USA |
| O.C. Ferrell | Belmont University, USA |
| Stephanie Geiger-Oneto | University of Wyoming, USA |
| James W. Gentry | University of Nebraska, Lincoln, USA |
| Guliz Ger | Bilkent University, Turkey |
| Gregory T. Gundlach | University of North Florida, USA |
| Sabrina Helm | University of Arizona, USA |
| Marcus Hemais | Pontificia Universidade Catolica do Rio de Janeiro, Brazil |
| Ronald P. Hill | American University, USA |
| Aimee Huff | Oregon State University, USA |
| Renee S. Hughner | Arizona State University, USA |
| Tomas Hult | Michigan State University, USA |
| Ashlee Humphreys | Northwestern University, USA |
| Charles A. Ingene | University of Oklahoma, USA |
| Frédéric Jallat | ESCP-EAP European School of Management, France |
| D.G. Brian Jones | Quinnipiac University, USA |
| Annamma Joy | University of British Columbia, Canada |
| Djavonblek Kadirov | Victoria University at Wellington, New Zealand |
| Carol Kaufman-Scarborough | Rutgers University, USA |
| Finola Kerrigan | University of Birmingham, UK |
| William E. Kilbourne | Clemson University, USA |
| Thomas A. Klein | University of Toledo, USA |
| Olga Kravets | Royal Holloway, University of London, UK |
| Roger A. Layton | University of New South Wales, Australia |
| Dong-Jin Lee | Yonsei University, South Korea |
| Vicki Little | Monash University Malaysia, Malaysia |
| Helge Löbler | Universität Leipzig, Germany |
| Nguyen Thi Tuyet Mai | National Economics University, Vietnam |
| Kim McKeage | Hamline University, USA |
| Michael P. Mokwa | Arizona State University, USA |
| Elizabeth Moore | University of Notre Dame, USA |
| Michael R. Mullen | Florida Atlantic University, USA |
| Patrick E. Murphy | University of Notre Dame, USA |
| Nelson Oly Ndubisi | University of Qatar, Qatar |
| Aidan O'Driscoll | Dublin Institute of Technology, Ireland |
| John O'Shaughnessy | Columbia University, USA |
| Glenn S. Omura | Michigan State University, USA |
| Yigang Pan | York University, Canada |
| Jaqueline Pels | Universidad Torcuato di Tella, Argentina |
| Mark Peterson | University of Wyoming, USA |
| Pia Polsa | Hanken School of Economics, Finland |
| Josephine Previte | University of Queensland, Australia |
| William Redmond | Indiana State University, USA |
| Alexander Reppel | Royal Holloway, University of London, UK |
| Terri Rittenburg | University of Wyoming, USA |
| Ozlem Sanikici | University of Glasgow, UK |
| Jonathan Schroeder | Rochester Institute of Technology, USA |
| Stanley J. Shapiro | Simon Fraser University, Burnaby, Canada |
| Eric H. Shaw | Florida Atlantic University, USA |
| Georgios Spais | Hellenic Open University, Greece |
| Mark Speece | American University of Kuwait, Kuwait |
| Srinivas Sridharan | Monash University, Australia |
| Mark Tadajewski | York University, UK |
| Stephen I. Ukenna | Covenant University, Nigeria |
| Rohit Varman | University of Birmingham, UK |
| Anne Veeck | University of Western Michigan, USA |
| Srinivas Venugopal | University of Vermont, USA |
| Irena Vida | University of Ljubljana, Slovenia |
| Madhu Viswanathan | Loyola Marmount University, LA, USA |
| Jeff Wang | Monash University, Australia |
| Zhiyong Yang | City University of Hong Kong |
| Nan Zhou | City University of Hong Kong |
| Lilia Ziamou | Baruch College, City University of New York, USA |
| Detlev Zwick | York University, Canada |
| O.C. Ferrell | Belmont University, USA |
| George Fisk | Emory University, USA |
| Charles Goeldner | University of Colorado at Boulder, USA |
| Shelby D. Hunt | Texas Tech University, USA |
| William E. Kilbourne | Clemson University, USA |
| Thomas A. Klein | University of Toledo, USA |
| Eugene Laczniak | Marquette University, USA |
| Roger A. Layton | University of New South Wales, Australia |
| Robert Mittelstaedt | University of Nebraska, Lincoln, USA |
| Stanley Shapiro | Simon Fraser University, Burnaby, Canada |
Guide for Submission of Manuscripts:
Journal of Macromarketing
The Journal of Macromarketing (JMK) is a scholarly publication that examines the interactions among markets, marketing, and society. Though primarily a marketing journal, JMK is also multidisciplinary and accepts submissions from a wide range of social science and business fields including management, economics, sociology, public and health policy, environmental studies, and history. The Journal features articles on competition and markets, marketing and development, ethics and distributive justice, sustainability, quality of life, the history of marketing, marketing and public policy, marketing and society, and marketing systems and phenomena in the aggregate. Submissions may consist of conceptual papers, empirical studies, or public policy analyses. Submissions whose primary purpose is to advance management practice or refine statistical methodologies are generally not considered suitable for review.
JMK is committed to building an inclusive academic journal where all macromarketing scholars are treated with fairness and respect, regardless of national origin, race, religion, age, gender, sexual orientation, and physical ability. Diversity is a cornerstone of the journal's culture. We at JMK have an equitable and representative pool of Associate Editors and Reviewers. We have published several special issues related to diversity in the past and will continue to do so into the future. Examples of special issues include "Gender and Macromarketing," "Macromarketing in the African Context," and "Sustainability Insights from non-WEIRD Countries." If you have suggestions to make JMK more equitable and diverse, please send your ideas to Joe Sirgy, Editor-in-Chief, at sirgy@vt.edu.
Manuscripts are reviewed with the understanding that they:
-
are substantially new;
-
have not been previously published, unless as part of proceedings, without copyrights, distributed by a conference sponsored by the Journal of Macromarketing;
-
have not been previously accepted for publication;
-
are not under consideration by any other publisher;
-
will not be submitted elsewhere until a decision is reached regarding their publication in the Journal of Macromarketing.
Different kinds of articles are published in the Journal of Macromarketing. Peer reviewed articles present empirical findings and conceptual models. Introductions to special issues position the subject matter and preview the peer reviewed articles. Invited commentaries confirm or challenge viewpoints expressed in peer reviewed articles, while other invited communications provide compelling insights germane to macromarketing. Book and media reviews evaluate new contributions to the literature. Seminar abstracts summarize papers presented at the annual Macromarketing Conference.
Peer reviewed articles published in the Journal of Macromarketing undergo an evaluation process consisting of input from the Editor-in-Chief, an Associate Editor (if applicable), and at least two and usually three outside reviewers who are experts in their respective fields and who are often members of the Editorial Policy or Manuscript Review Boards. Author names and affiliations are removed prior to forwarding a manuscript to reviewers in order to maximize objectivity and to ensure that manuscripts are judged solely on the basis of content, clarity, and contribution to the field. Articles should be written in an interesting, readable manner, and technical terms should be defined. In some circumstances, the Journal will publish an invited manuscript from a noted scholar on a topic deemed of particular interest to the development of the field of macromarketing.
Manuscript Preparation and Submission
1. General Considerations
Manuscripts must be submitted electronically to the Journal of Macromarketing electronic review system: http://mc.manuscriptcentral.com/jmk. This system requires submitting authors to divide their manuscripts into different components, which are then reassembled as a pdf file available to the editors and reviewers. Manuscripts that reveal author names or are otherwise inappropriately formatted will be returned.
Manuscripts should be double-spaced, including references and formatted for letter size (8.5" x 11") paper with 1-inch margins on all four sides. Do not use single spacing anywhere except on tables and figures. Place page numbers in the upper right-hand corner of every page. A .5-inch tab indent should begin each paragraph except those immediately following a heading. Manuscripts ordinarily should be between 8,000 and 12,000 words (inclusive of references and all other items) using Times New Roman 12-point type. Articles of shorter length are also acceptable and encouraged. Please refrain from using first person singular in the text of the manuscript unless it is an invited article or book review. Also, avoid using inefficient “there is (are)” and “it is” phrasing in sentences.
For details of manuscript preparation not covered herein, please examine recent issues of the Journal.
2. Submission Process
User Account – The Manuscript Central program asks authors to generate an author/reviewer account if one has not been created already. Authors are required to supply their first and last names, email addresses, and macromarketing keywords either chosen from a list of those used previously in the Journal.
Title, Abstract, and Keywords – Authors first supply the manuscript title and an abstract. The title should be reasonably short and communicate the main idea of the research. The abstract should not be longer than 150 words and should substantively summarize the article. Five keywords to facilitate electronic access to this manuscript should be listed after the abstract. Given that researchers increasingly rely upon Google Scholar and other search engines, choice of appropriate keywords is imperative to encourage downloads and citations.
Body and References – The body of the text and reference list are submitted next. The text should left-justify all headings. Major headings should be in bold with upper- and lowercase letters. Subheadings should be in italics with upper- and lowercase letters. Do not use footnotes in the body of the manuscript. If notes are used, place endnotes in a numbered list after the body of the text and before the reference list. However, please avoid endnotes wherever possible because they interrupt the flow of the manuscript. Acronyms, abbreviations, and jargon are defined unless they are well known (such as FBI) or they can be found in a dictionary. Quotes should include page numbers from the original source. All citations in the text (see below) must have a reference and every reference should be cited.
Tables and Figures – Each table and figure should be prepared on a separate page. The data in tables should be arranged so that columns of like materials read down, not across. Non-significant decimal places in tabular data should be omitted. The tables and figures should be numbered in Arabic numerals, followed by brief descriptive titles. Additional details should be footnoted under the table, not in the title. In the text, all illustrations and charts should be referred to as figures. Figures must be clean and crisp and visually appealing. Please be sure captions are included. Within the body of the text, please indicate where tables and figures should appear by inserting something like the following: [Insert Table 1 about here].
Because readers increasingly will be accessing Journal of Macromarketing articles online, authors are encouraged to use high resolution color images wherever appropriate.
3. Reference Citations within Text
Citations in the text should include the author's last name and year of publication enclosed in parentheses without punctuation (Smith 2013). If practical, the citation should be placed immediately before a punctuation mark. Otherwise, insert it in a logical sentence break. If a particular page, section, or equation is cited, it should be placed within the parentheses (Smith 2013, p. 350). For multiple authors, use the full citation for up to three authors, for example, (Smith and DuPont 2013) or (Smith, DuPont, and Meier 2013). For more than three authors, use the first author's name with "et al.” (Smith et al. 2013). When two or more citations are within the same parentheses, they should be in alphabetical order by lead author surnames.
4. Reference List Style
List references alphabetically, principal author's surname first, followed by publication date. The reference list should be double-spaced with a .5 inch hanging indent. Do not number references. Please see the reference examples below as well as reference lists in recent issues. Be sure that all titles cited in the text appear in the reference list and vice versa. Please provide translations for non-English titles in references, page ranges for articles and for book chapters, and all author/editor names unless they appears as “et al.” in the publication.
Books:
Smith, Jane R. and John Q. Public (2013), Reference List Style Guidelines. Thousand Oaks, CA: Sage.
Edited books:
DuPont, Jean, ed. (2013), Handbook of Reference List Style Guidelines. Thousand Oaks, CA: Sage.
Periodicals:
Horval, Ivan (2013), “An Analysis of Reference Style Guidelines,” Journal of Guidelines, 31 (2), 2-7 [or 31 (June), 2-7].
Excerpts from books or proceedings:
Normalverbraucher, Otto (2013), “Be Sure You Proofread Your Submission,” in Reference Style Guidelines, Jean P. DuPont, ed. Thousand Oaks, CA: Sage, 155-62.
Unpublished works, such as dissertations, presented papers, research reports, and working papers:
Doe, John S. (2013), “A History of Reference Style Guidelines,” doctoral dissertation, Royal Holloway University of London.
Kowalski, Jan V. (2013), “A Citation for Every Reference, and a Reference for Every Citation,” paper presented at the 2011 meeting of the Reference Guidelines Association, London, UK (January 6-9).
Meier, Hans (2013), “Toward the Standardization of Reference Style Guidelines,” research report, Austrian Reference Guidelines Association (March 4).
Pérez, Juan C. (2013), “Reference Style Guidelines in Latin America,” Working Paper No. 9, Office of the Americas, Reference Guidelines Association.
Online:
Witkowski, Terrence H. (2013), “Guide for Submission of Manuscripts,” (accessed June 1, 2013), [available at http://jmk.sagepub.com].
Other Reference List Guidelines:
- If an author has two or more entries in the reference list, list them chronologically, earliest first.
- If two or more works by the same author(s) have the same publication date, letters should differentiate them after the date (e.g. 2013a, 2013b).
- The author’s name is repeated in full for each entry.
5. Mathematical Notation
Mathematical notation must be clear within the text. Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the right margin. For equations that may be too wide to fit in a single column, indicate appropriate breaks. A marginal note should identify unusual symbols and Greek letters.
6. Permission Guidelines
Authors are solely responsible for obtaining all necessary permissions and for paying any associated fees. Permission must be granted in writing by the copyright holder and must accompany the submitted manuscript. Authors are responsible for the accuracy of facts, opinions, and interpretations expressed in the article.
Permission is required to reprint, paraphrase, or adapt the following in a work of scholarship or research:
-
Any piece of writing or other work that is used in its entirety (e.g., poems, tables, figures, charts, graphs, photographs, drawings, illustrations, book chapters, journal articles, newspaper or magazine articles, radio/television broadcasts).
-
Portions of articles or chapters of books or of any of the items in the preceding paragraph, if the portion used is a sizable amount in relation to the item as a whole, regardless of size, or it captures the "essence" or the "heart" of the work.
-
Any portion of a fictional, creative, or other nonfactual work (e.g., opinion, editorial, essay, lyrics, commentary, plays, novels, short stories).
-
Any portion of an unpublished work.
7. Orcid
As part of our commitment to ensuring an ethical, transparent and fair peer review process Sage is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized.
The collection of ORCID iDs from corresponding authors is now part of the submission process of this journal. If you already have an ORCID iD you will be asked to associate that to your submission during the online submission process. We also strongly encourage all co-authors to link their ORCID ID to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account and our systems are automatically updated. Your ORCID iD will become part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID iD is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.
If you do not already have an ORCID iD please follow this link to create one or visit our ORCID homepage to learn more.
All published materials are copyrighted by Sage Publications, Inc. Every lead author must sign an electronic contract before an article can be published.
Inquiries may be directed to:
M. Joseph Sirgy , Ph.D.
Virginia Tech Real Estate Professor of Marketing
Virginia Polytechnic Institute & State University (Virginia Tech)
Editor, Journal of Macromarketing
Blacksburg, Virginia
sirgy@vt.edu
Submissions should be sent to: http://mc.manuscriptcentral.com/jmk.