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Cultural Metaphors
Readings, Research Translations, and Commentary
Edited by:
- Martin J. Gannon - California State University, San Marcos, USA
September 2000 | 272 pages | SAGE Publications, Inc
This book provides an exploration of the use of metaphor, particularly the cultural metaphor of a nation. A nation's cultural metaphor is shown to be any institution, phenomenon, or activity with which all or most citizens closely identify. Together with theoretical chapters, case studies cover the United States, Italy, Bali, and East Asia. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.
PART ONE: METAPHORS AS CRITICAL AND NECESSARY
George Lakoff and Mark Johnson
Metaphors We Live By
Andrew Ortony
Why Metaphors Are Necessary and Not Just Nice
PART TWO: CONCEPTUAL FRAMEWORKS FOR CULTURAL METAPHORS
Edward Hall's Multiple Metaphors
Research Translation and Extension
Geert Hofstede and Michael Harris Bond
The Confucius Connection
From Cultural Roots to Economic Growth
The Work of Geery Hofstede
Commentary
Basic Types of Human Relations, Collectivism and Individualism
Research Translation
French Wine
An Illustration of a Cultural Metaphor
PART THREE: WINNERS AND LOSERS
Samuel P Huntington's 'The Clash of Civilizations'
Research Translation and Commentar
Powershift and the Assumed Decline of Nations
Research Translation and Commentary
PART FOUR: SYMBOLISM OF CULTURAL METAPHORS
Susan P Montague and Robert Morais
Football Games and Rock Concerts
The Ritual Enactment of American Success Models
Robert D Putnam
Bowling Alone
America's Declining Social Capital
The Persistence of Cultural Stability
Applying the Fiske Framework to North and South Italy
The Balinese Cockfight
Research Translation
Stephen E Weiss
Negotiating with 'Romans'
PART FIVE: METAPHORICAL APPLICATIONS
Michael Agar
Language Shock
Understanding the Culture of Conversation
William H Newman
Stages in Cross Cultural Collaboration
R I Westwood and Andrew Chan
The Transferability of Leadership Training in the East Asian Context
Craig L Pearce and Charles P Osmond
Metaphors for Change
The ALPs Model of Change Management