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Exploring Mass Communication
Connecting with the World of Media
First Edition
- Vincent F. Filak - University of Wisconsin-Oshkosh, USA
November 2023 | 384 pages | SAGE Publications, Inc
Vincent F. Filak named next editor for Journalism and Mass Communication Educator
Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak's conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Watch this video walkthrough and see how Vantage works:
Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak's conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Watch this video walkthrough and see how Vantage works:
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Part I: Understanding Today's Media World
Chapter 1: Media Basics: Models and Theories
Chapter 2: Media Audiences and Uses
Chapter 3: Media Systems and Corporate Ownership
Part II: Traditional Media
Chapter 4: Books: The Original Mass Medium
Chapter 5: Print Journalism: Newspapers and Magazines
Chapter 6: Radio and Other Audio Formats
Chapter 7: Movies
Chapter 8: Television
Part III: Digital Media
Chapter 9: The All-Consuming Internet
Chapter 10: Social Media
Chapter 11: Videogames and Gaming as Media
Part IV: Strategic Media
Chapter 12: Public Relations and Persuasion
Chapter 13: Advertising and Marketing
Part V: Rules and Values
Chapter 14: Media and the Law
Chapter 15: Ethics: What We Value
Glossary
Notes
Index
Supplements
Instructor Resource Site
The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
You can still access the online resources for this title via the password-protected Instructor Resource Site.
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Get additional teaching aids for use in your course:
- Infographic: 5 Reasons You Should Study Mass Communication
- Podcast: Current Trends Shaping the Field of Mass Communication
- Author Blog: Dynamics of Writing
The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
- Test banks
- Editable chapter-specific PowerPoint® slides
- Sample course syllabi
- Lecture notes
- All tables and figures from the textbook
You can still access the online resources for this title via the password-protected Instructor Resource Site.
I really appreciate the clear and well-written text as well as the baked-in media literacy approach. This book really is almost everything I've been looking for.
One element that I feel could be expanded upon is more fleshing out of the various models/theories of mass media effects.
Communications, University of North Texas Dallas
November 5, 2024
Sample Materials & Chapters
Chapter 1. MEDIA BASICS: MODELS AND THEORIES
Chapter 2. MEDIA AUDIENCES AND USES